Description

About this role:

This position within the In-House Agency (wellocreative.com) will drive revenue growth, customer engagement, and marketing efficiency through data-driven campaigns, dynamic content, and performance marketing strategies. This individual contributor will translate business priorities into scalable marketing programs, automated customer journeys, and measurable execution plans across channels. The person in this role will align marketing, creative, channel, analytics, technology, and risk partners to accelerate personalization, optimization, and enterprise-scale delivery. This position will improve campaign effectiveness through audience intelligence, experimentation, automation platforms, and continuous performance measurement.

This role follows a hybrid work schedule and can sit in Charlotte, NC or Minneapolis, MN. The Wells Fargo job profile is Senior Marketing Consultant.

In this role, you will:

• Performance Marketing: Drive performance marketing campaigns across paid, owned, and earned channels to achieve business outcomes
• Marketing Strategy: Translate business priorities into strategies, briefs, and multichannel execution plans
• Stakeholder Presentations: Present campaign strategies and creative recommendations tied to audience and business goals
• Cross-Functional Alignment: Align marketing, creative, analytics, tech, and risk partners on execution
• Audience Strategy: Develop audience segments, dynamic content, testing plans, and success metrics
• Content Personalization: Guide scalable content and personalization across digital customer journeys
• Marketing Automation: Enable marketing automation, content orchestration, and AI-enabled workflows
• Campaign Experimentation: Lead experimentation across audiences, journeys, messaging, offers, and content variations
• Performance Analytics: Analyze marketing performance and optimize spend, targeting, and conversions

Required Qualifications:

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience driving performance marketing campaigns across paid, owned, and earned channels
• Experience translating business priorities into multichannel marketing strategies and plans
• Experience presenting campaign recommendations supported by audience and performance data
• Experience developing dynamic content, audience segmentation, and personalization programs
• Experience using marketing automation and content orchestration platforms at scale
• Experience analyzing campaign results and optimizing targeting, spend, and conversion

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($87,000 to $140,000)
• 600 South 4th Street - Minneapolis, MN ($96,000 to $154,000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$87,000.00 - $154,000.00
Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
25 Jul 2026
* Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.